Backstage styling at a fashion show, multiple hairstylists working on models' hair, with styling tools and products on a table.

ABOUT US

House of Annex is the preeminent editorial firm dedicated to launching hair and makeup stylists to the next level. We don't just open doors to global fashion weeks—we create pathways for stylists to join our exclusive network and establish lasting industry prominence.

Founded in New York, our roots in NYFW have expanded to a global presence, offering our select community unprecedented access to fashion capitals worldwide. Through immersive experiences, exclusive mentorship, and strategic industry placement, we transform promising talent into editorial visionaries.

Logo with the text 'Runway 7' in bold font.
Logo with stylized letters NYFW in black on a white background
Logo with text "NJ Moda Week" on a black background
Fashion Week Brooklyn logo with lettering "fw BK Fashion Week Brooklyn" on a white background.
PFWK logo in black text on a transparent background.
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Logo reading 'MICHAEL LOMBARD' with a small star above the letter 'I', and the word 'PARIS' below.
Logo with overlapping letters F, P, and W, in a modern design.
An abstract tree design with circular nodes and connecting lines
Black background with "CAROLINA HERRERA NEW YORK" text in uppercase.
Handwritten signature "Oscar de la Renta" in black script on a white background.
The text 'Naeem Khan' in black, bold capital letters on a white background.
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Meet the Founder

Forbes Canada magazine cover features a woman in a black hat with long blonde hair. The headlines highlight topics like salon ownership, fashion week hair trends, billion-dollar startups, and world-changing women. The issue is a special edition.
Backstage at New York Fashion Week 2024, a hairstylist applies product to a model wearing a red dress.

 

Jamielynn De Leon, the founder of House of Annex, embodies the journey from accomplished hairstylist to revolutionary entrepreneur, reshaping the landscape of the beauty industry. Through House of Annex, a pioneering runway editorial firm, Jamielynn has created a global platform that transforms the lives and careers of hairstylists worldwide.

House of Annex stands as a beacon for hairstylists seeking to elevate their craft and establish themselves as authorities in the industry. Jamielynn’s innovative approach combines hands-on mentorship, creative freedom, and unparalleled opportunities, enabling stylists to build impressive portfolios and gain invaluable experience in high-profile settings like New York Fashion Week.

Under Jamielynn’s guidance, House of Annex has become a melting pot of global talent, where creativity is explored, tested, and innovation flourishes. Her NYFW workshops are lauded for their transformative impact, launching countless careers and propelling many of her mentees to become leading figures in the beauty world.

Jamielynn’s expertise in growing and nurturing talent has earned her recognition from major industry publications and platforms, including Forbes, Business Insider, and The Today Show. Her ability to identify and cultivate potential has made House of Annex a sought-after incubator for emerging and established hairstylists alike.

Through House of Annex, Jamielynn offers a comprehensive support system that goes beyond traditional skills training. Her approach focuses on holistic career development, business acumen, and personal growth, equipping hairstylists with the tools they need to thrive in a competitive industry.

Jamielynn’s personal journey of overcoming adversity, including PTSD and a brain injury, has fueled her mission to support fellow salon owners and industry authoritative hairstylists. This experience drives her passion for creating a supportive community that propels collective success in the industry.

As a dynamic speaker and advocate for hairstylist empowerment, Jamielynn continues to shape the future of the beauty industry through House of Annex. Her innovative approaches, global influence, and unwavering dedication to transforming lives have solidified her status as not just a visionary hairstylist, but a true catalyst for change in the world of beauty and fashion.

JAMIELYNN DE LEON

  • Magazine cover featuring a person in formal attire with long, blonde hair, titled 'CEO Times.' Highlights include 'Digital Transformation of Glamour,' and 'From Visionary Hairstylist to Entrepreneurial Powerhouse.' Name featured: Jamielynn De Leόn.
  • Forbes Canada magazine cover featuring a woman with long blonde hair wearing a black hat. The cover includes headlines about salon ownership, fashion week hair trends, and business topics.
  • L'Officiel magazine cover featuring a person wearing a white hat, sunglasses, and a cream-colored ruffled outfit. The headlines mention summer fashion, beauty tips, and rising stars in the fashion world. The name Jamielynn De Leon is prominently displayed.
  • Magazine cover titled 'The Hollywood Magazine' featuring a woman with long blonde hair wearing a white top. Text highlights beauty innovation and revolutionizing the industry. Issue date is February 2025.
  • Magazine cover featuring a fashion model wearing a bold red outfit with a white jacket and red sunglasses. Text includes "Grazia" at the top, "The Fashion Issue," and the name "Jamielynn De León." The cover promises content on redefining beauty with power and precision. It is the Philippines Digital Cover for April 2025.
  • Elegant woman in a patterned dress and purple boots sitting on a blue couch for a magazine cover titled 'e' March 2023 edition, featuring Jamie Lynn De Leon.
  • Magazine cover of Harper's Bazaar Finland April 2025 edition featuring a woman in elegant black attire and sunglasses. Headline reads "Ageless Beauty and Style." Other features include "The Denim Edit," "Insider Fashion," and "Watches & Jewellery."
  • Magazine cover titled 'Celebrity' featuring a fashionable woman wearing sunglasses and colorful attire. Headline reads 'Jamielynn De Léon: The Celebrity Hairstylist Turned Beauty Industry Mogul'. Additional text includes topics about confidence, style, innovation, and revolutionizing the salon business. Issue dated March 2025, Los Angeles.
  • Grazia Japan magazine cover featuring a woman in a floral outfit. Text highlights fashion topics like high street heroes, winter luxe, and modern grace and creativity.
  • Magazine cover titled "COVER" featuring a stylish person wearing sunglasses and a black suit with long blonde hair. Headlines include "Building An Empire," "The Art of Reinvention in 2025," and "From Celebrity Stylist to Industry Innovator." The person is identified as redefining beauty and entrepreneurship.
  • L'Officiel Peru magazine cover featuring a person in a colorful, flowing dress and turban, posing for the camera. The text highlights "Jamielynn de Leon" as a style icon, along with other feature articles.
Learn More

  • OUR PHILOSOPHY: House of Annex operates at the intersection of editorial excellence and industry access. We believe extraordinary hair and makeup styling talent deserves extraordinary opportunity. Our selective approach ensures we devote unparalleled resources to stylists with the vision and dedication to join our firm and create meaningful connections within the global fashion week circuit.

  • OUR APPROACH: House of Annex distinguishes itself from traditional agencies by operating as a high-touch editorial firm that develops, positions, and elevates select styling talent through curated fashion week access, elite industry mentorship, technical refinement workshops, strategic networking facilitation, and distinctive personal brand development.